Apple has rolled out the inaugural beta version of iOS 17.5 to developers, introducing a highly anticipated feature enabling users in the European Union to download apps directly from developer websites.
In the preceding iOS 17.4 update, Apple initiated a policy allowing developers to distribute their apps through alternative app marketplaces within the EU in compliance with the Digital Markets Act. Initially, apps were to be exclusively accessible via these marketplaces. However, in a reversal last March, Apple announced plans to incorporate support for direct app downloads from websites.
To make an app available for download from a website within the EU, developers must satisfy specific criteria. This includes a minimum membership duration of two consecutive years in the Apple Developer Program and having an app with over one million initial installs on iOS within the EU in the previous year. Additionally, developers must undergo Apple's notarization process and disclose transparent data collection policies.
Authorized developers will be furnished with an API by Apple, facilitating the offering of their apps for download via the web. Apps downloaded through this method will retain functionalities such as backup, restoration, and updates.
This marks the inaugural approval by Apple for direct app downloads from websites. Adoption of this feature will enable popular apps like Spotify and Fortnite, among others, to be downloaded directly onto iPhones, contingent upon developers agreeing to Apple's terms.
Apps procured via the web are exempt from commission fees to Apple but are subject to the 0.50 euro Core Technology Fee.
It's important to note that similar to alternative app marketplaces, app downloads from websites are governed solely by the terms of the DMA and are restricted to the iPhone, with no application to the iPad.
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